Museo Ferrari, previously known as Galleria Ferrari is a Ferrari company museum dedicated to the Ferrari sports car. The museum is not purely for cars; also on view are trophies, photographs and other historical objects relating to the Italian motor racing industry. The exhibition also introduces technological innovations, some of which had made the transition from racing cars to road cars. It is located just 300 metres from the Ferrari factory in Ferrari’s home town of Maranello, near Modena, Italy. The museum first opened in February 1990, a new wing being added in October 2004. “Live the dream” welcomes visitors and for all car enthusiast delivers an immersive, unique experience. It focuses on Ferrari’s present and future but the history of Ferrari is beautifully presented. Apart from cars on display, there is a “pit stop wall” where visitors can learn telemetry and pilots’ in-race driving behaviour.